We're more than a design shop, we're a think tank of superheroes and savvy marketers.
OUR PHILOSOPHY ON WORKING WITH PEOPLE:Interpersonal dynamism is everything. Passion is paramount. Alignment is critical. If our dynamics, our collective passion and practical objectives are in sync, frankly, the rest is easy. Truly. Our successes have always contained these elements. Our frustrations and failures have always been void of them. It's that simple and it's that challenging. If were all about the same thing, if we check our egos at the door if we can laugh a bit and connect as people, then, we're home. Invest in and trust us a little, and well trust you right back.
OUR PHILOSOPHY ON WORKING WITH PEOPLE:
Interpersonal dynamism is everything. Passion is paramount. Alignment is critical. If our dynamics, our collective passion and practical objectives are in sync, frankly, the rest is easy. Truly. Our successes have always contained these elements. Our frustrations and failures have always been void of them. It's that simple and it's that challenging. If were all about the same thing, if we check our egos at the door if we can laugh a bit and connect as people, then, we're home. Invest in and trust us a little, and well trust you right back.
Pango Design has consistently delivered affordable, customized marketing and graphic design solutions to an extensive client list which include local, national and international companies; from individuals and small business startups to Fortune 500 companies.Simply, we know people. We pride ourselves on a diverse group of clients — some that required a high learning curve — because it keeps us fresh and relevant. Sometimes it’s not just about understanding you, but intimately knowing your target audience. At the end of the day, we speak human and strive to make the uncommon common enough to be powerful to many audiences. And much like doctors adhering to the Hippocratic Oath, we simply cannot let a great idea pass us by without a strategic marketing plan and helping an idea living up to its potential.
Pango Design has consistently delivered affordable, customized marketing and graphic design solutions to an extensive client list which include local, national and international companies; from individuals and small business startups to Fortune 500 companies.
Simply, we know people. We pride ourselves on a diverse group of clients — some that required a high learning curve — because it keeps us fresh and relevant. Sometimes it’s not just about understanding you, but intimately knowing your target audience. At the end of the day, we speak human and strive to make the uncommon common enough to be powerful to many audiences. And much like doctors adhering to the Hippocratic Oath, we simply cannot let a great idea pass us by without a strategic marketing plan and helping an idea living up to its potential.
To the rescue:
Free One Hour Brand Botox Session
Call Us Today.
Pango Design is providing a refreshing and amusing take on how to assess and overhaul your business brand. This is especially important to grow new business ventures, as well as evaluate why old methods are no longer effective for seasoned businesses. Through this fun-filled, interactive and informative workshop, the attendee can expect to walk away with free marketing insight, a mini-strategy plan for their own business, and rejuvenated outlook for the future of their pocketbook — worth hundreds of dollars for the low-cost price of nothing.
Big and small businesses alike are welcome. No gimmicks, just good marketing karma.
Like doctors having to adhere to the Hippocratic Oath, we feel an intense desire to save dying brands through smart, effective, and dollar-conscious marketing methods to revive an injured economy.
Call Nicole or Liz today: 877.40.PANGO or email us at: nicole_pangodesign.com | liz_pangodesign.com
Who We Are
Pango Design is a full-feature marketing firm offering a full range of strategic design, copywriting, and public relations services ranging from logo and corporate identity design, print & marketing collateral creation and PowerPoint presentation design to packaging design, tradeshow displays, websites, social media and much more. We have been known to inundate our clients with extraordinarily uncommon ideas and create solutions outside of traditional boundaries.
Pango Design was developed by proven professionals with the intention of providing clients with the breadth of offerings found at a large-cap marketing firm, with all the personalization of a boutique shop. The firm is located in Denver, Colorado, was started and is owned by Nicole Smith, a Graphic Designer and Marketer with over 15 years of industry experience.
Pango Design provides its clients with a manageable, fixed-cost monthly engagements for services that allows clients to request design or administration work anytime, no matter how large or small the project may be. This gives small businesses the flexibility of an in house graphic design and marketing department without the big business overhead. Working on a retainer allows Pango Design's staff to have intimate knowledge of your company and its needs. You're able to maximize your investment by having one firm hold all of your collateral and obtain multi-use.
Our passion is helping small businesses maintain a big business image and professionalism without breaking the bank.
The Partners
Nicole Smith
Liz Meitus
With 15+ years of experience in marketing, with a strong visual sense, Nicole's skill set is the perfect marriage between sales, design and marketing ideation. She is wildly organized, efficient and enthusiastic with a excellent sense of communication. Nicole has something that most marketers do not — an intense knowledge of technology and web design that includes an intelligence of back-end systems and capabilities. She has single-handedly grown companies from the ground up, as well as run them successfully. Diverse in her experience, she is a strong leader that treats every client's business like her own, with tact and determination.
Liz has spent 12+ years in advertising and design — on international and national clients, as well as local businesses. Liz has lived and worked in Chicago, Philadelphia, Kansas City and Denver... creating for accounts like Tylenol, Sprint, PointRoll, University of Pennsylvania Health System, DeLonghi and Rustoleum, but has made a career of growing small businesses in the fields of health, consumer goods, services, and b-to-b. The lion's share of her career has been spent as a Creative Director, combining her love of ideation and graphic design. She has a flair for whipping up miracles with slim budgets. Her passion lies in simply creating the best solution while being hands-on, amused and inspired.
What We Do
First of all we listen; to your ideas, your needs and your goals. With zeal and foresight, we then offer refreshing ideas and creative avenues that we think will best serve you. We take what we learn from you to create a dynamic, comprehensive product that will meet the needs and goals of your company. We will not advise you to spend on the wrong things; rather we will guide you to make the best use of your cash to create successful campaigns with a great return on investment. We continually strive to find the most creative possible ideas to generate revenue, gain exposure and market share while adhering to your vision; no matter what budget you have to work with.
We are involved in your projects from beginning to end. When we work for you, we give you our full attention. We do not rest until we have delivered your project on time and to budget. Then we invest in our long-term relationship ensuring that we continually monitor the work that we have done on your behalf. The most rewarding thing for us is to see our creativity bring you great success.
Pango Design offers a vast array of services to meet the needs of your business:
• Corporate Identity & Brand Consulting
• Logo, Logotype Design, Logo Updates & Conversion
• Project, Print, Product & Business Process Management
• Advertising & Campaign Development
• Direct Mail & Email Materials / Campaigns
• Signs, Tradeshow Displays / Exhibits
• Collateral, Promotional Items & Sales Kits
• Web Design, Evaluation & Maintenance
• Domain Name Generation & Registration
• Search Engine Optimization
• Public Relations (PR)
• Social Marketing
1.
Our Current Clients
Uncorked Cellars
THE CHALLENGE: Aside from the usual stress of a start-up business, combined with an already saturated online gift industry, Uncorked Cellars required out-of-the-box solutions to grow their brand from...
READ MORE
2.
Nolan Gardner Retrofit
THE CHALLENGE: The music industry is tougher than it's ever been as the "old" make-a-rock star formula no longer applies to today's fast-paced, technology-laden, and social-networking-addicted society...
3.
Across Cleaning
THE CHALLENGE: In a stressed economy, with households and businesses short on their usual discretionary income, exasperated by the fact that the market is inundated with various cleaning, steaming and...
THE CHALLENGE:The music industry is tougher than it's ever been as the "old" make-a-rock star formula no longer applies to today's fast-paced, technology-laden, and social-networking-addicted society. There are hordes of bands trying to break in and get noticed. For the tween band segment, the challenge is even tougher. They can't play at bars, rarely are they booked for big venues and previously only succeeded if they had a previously-aired television show through Disney or Nickelodean. Our challenge was to make Nolan Gardner Retrofit, a no-name kid's rock band (aged 10-16) into an overnight success without the financial backing of a monolith like Disney.
THE CHALLENGE:
The music industry is tougher than it's ever been as the "old" make-a-rock star formula no longer applies to today's fast-paced, technology-laden, and social-networking-addicted society. There are hordes of bands trying to break in and get noticed. For the tween band segment, the challenge is even tougher. They can't play at bars, rarely are they booked for big venues and previously only succeeded if they had a previously-aired television show through Disney or Nickelodean. Our challenge was to make Nolan Gardner Retrofit, a no-name kid's rock band (aged 10-16) into an overnight success without the financial backing of a monolith like Disney.
THE SOLUTION:It was late May, the kids in the band were gearing up for summer vacation, when we had the idea of putting them on a summer tour to play at 22 overnight camps all along the East Coast. (Take them directly to their target audience!) We not-only researched and called over 250 camps to sell the band's show, but we created an entire tour calendar (complete with driving directions), as well as booked all hotel accommodations for a crew of 12. We created posters and CD packets to send to the camps prior to the band's arrival to further build momentum for the shows. We designed a tour bus, premiums to hand out at the shows to reiterate the band's website. Lastly, we engaged a NYC film company to follow the band throughout the tour, to perhaps use the footage as a future sales tool to a large record company or for future merchandising opportunities. (If the Jonas Brothers had a movie of their humble beginnings, you bet it'd be making serious profits now!)
THE SOLUTION:
It was late May, the kids in the band were gearing up for summer vacation, when we had the idea of putting them on a summer tour to play at 22 overnight camps all along the East Coast. (Take them directly to their target audience!) We not-only researched and called over 250 camps to sell the band's show, but we created an entire tour calendar (complete with driving directions), as well as booked all hotel accommodations for a crew of 12. We created posters and CD packets to send to the camps prior to the band's arrival to further build momentum for the shows. We designed a tour bus, premiums to hand out at the shows to reiterate the band's website. Lastly, we engaged a NYC film company to follow the band throughout the tour, to perhaps use the footage as a future sales tool to a large record company or for future merchandising opportunities. (If the Jonas Brothers had a movie of their humble beginnings, you bet it'd be making serious profits now!)
THE REACTION:Aside from the band feeling like they were the second coming of The Beatles to America, surrounded by screaming tween girls, in the client's words... "Hired [Pango] to create a possible logo for my son, Nolan's band. Turnaround was almost immediate. Within a day we signed off on the logo and it was being used in finished form on several collateral materials. Liz saw the band and fell in love. She said 'Let's do an overnight camp tour' and we said yes and Liz drove the entire process of the tour. Obviously [Pango] designed everything posters, cd covers, bus wrap, actually booked every camp and hotel and our rental van, all meals, negotiated film crew. The woman has amazing energy drive and determination. A very talented designer that understands how to get anything done and with amazing positive attitude. God bless her."
THE REACTION:
Aside from the band feeling like they were the second coming of The Beatles to America, surrounded by screaming tween girls, in the client's words... "Hired [Pango] to create a possible logo for my son, Nolan's band. Turnaround was almost immediate. Within a day we signed off on the logo and it was being used in finished form on several collateral materials. Liz saw the band and fell in love. She said 'Let's do an overnight camp tour' and we said yes and Liz drove the entire process of the tour. Obviously [Pango] designed everything posters, cd covers, bus wrap, actually booked every camp and hotel and our rental van, all meals, negotiated film crew. The woman has amazing energy drive and determination. A very talented designer that understands how to get anything done and with amazing positive attitude. God bless her."
SEE THE WORK WE CREATED
THE CHALLENGE:In a stressed economy, with households and businesses short on their usual discretionary income, exasperated by the fact that the market is inundated with various cleaning, steaming and restoration crews from mom-and-pop businesses to big box offerings, A-Cross Cleaning not-only needed to rise to the top but also develop their legitimacy story to build and sustain business. To boot, the client had almost no budget for marketing services and out-of-pocket printing costs. (But he was a really nice guy with serious cleaning skills!)
In a stressed economy, with households and businesses short on their usual discretionary income, exasperated by the fact that the market is inundated with various cleaning, steaming and restoration crews from mom-and-pop businesses to big box offerings, A-Cross Cleaning not-only needed to rise to the top but also develop their legitimacy story to build and sustain business. To boot, the client had almost no budget for marketing services and out-of-pocket printing costs. (But he was a really nice guy with serious cleaning skills!)
THE SOLUTION:Using an already-designed logo, we sincerely felt that a new brochure, magnets, direct materials, a website and coupons would be the best route for marketing collateral and support a sales push. We found the most economical sources for the out-of-pocket costs. Our greatest contribution was using our sales channels to increase business. Because A-Cross Cleaning is smaller local business, we also offered an alternative to fully-priced marketing services by suggesting a small profit share for a limited period of time incentivizing both parties to grow the business.
Using an already-designed logo, we sincerely felt that a new brochure, magnets, direct materials, a website and coupons would be the best route for marketing collateral and support a sales push. We found the most economical sources for the out-of-pocket costs. Our greatest contribution was using our sales channels to increase business. Because A-Cross Cleaning is smaller local business, we also offered an alternative to fully-priced marketing services by suggesting a small profit share for a limited period of time incentivizing both parties to grow the business.
THE REACTION:"I am amazed by the number of things Pango Design has done for me in such a short time. They listened to what I needed and developed some really great stuff for me; my small one man business now has the image it needs to compete with the larger companies out there and is already starting to see an increase in business. I can't wait to see what they come up with next and what the next year will bring for my business. I would highly recommend Nicole and Liz for any small business looking to grow." - Victor Lases, Owner, Across Cleaning
"I am amazed by the number of things Pango Design has done for me in such a short time. They listened to what I needed and developed some really great stuff for me; my small one man business now has the image it needs to compete with the larger companies out there and is already starting to see an increase in business. I can't wait to see what they come up with next and what the next year will bring for my business. I would highly recommend Nicole and Liz for any small business looking to grow." - Victor Lases, Owner, Across Cleaning
THE CHALLENGE:Aside from the usual stress of a start-up business, combined with an already saturated online gift industry, Uncorked Cellars required out-of-the-box solutions to grow their brand from the ground up as well as an aesthetic look that was high-end yet accessible, as well as flexible to evolve with the ever-changing new business and any potential changes in the brand attitude.
Aside from the usual stress of a start-up business, combined with an already saturated online gift industry, Uncorked Cellars required out-of-the-box solutions to grow their brand from the ground up as well as an aesthetic look that was high-end yet accessible, as well as flexible to evolve with the ever-changing new business and any potential changes in the brand attitude.
THE SOLUTION:During this two year project, Pango created a corporate identity system, marketing plan, order to cash work flow, organized various events to promote brand awareness, in addition to development of taglines, collateral, and all aspects of the company's e-commerce storefront. In addition, Pango corrdinate an agressive, multi-state event compaign in conjunction Billion Dollar Babes and also sales events with with the Reno Symphony Orchestra and the Reno Air Races. All the pieces conveyed a message of wine sophistication without an aire of arrogance .
During this two year project, Pango created a corporate identity system, marketing plan, order to cash work flow, organized various events to promote brand awareness, in addition to development of taglines, collateral, and all aspects of the company's e-commerce storefront. In addition, Pango corrdinate an agressive, multi-state event compaign in conjunction Billion Dollar Babes and also sales events with with the Reno Symphony Orchestra and the Reno Air Races. All the pieces conveyed a message of wine sophistication without an aire of arrogance .
THE REACTION:Aside from feeling our own sense of satisfaction and excitement for the ideation behind all work created for Uncorked Cellars, the client was equally impressed. "Nicole was great, solid person to work with. Not only was she highly skilled in graphic design work and marketing thought, but she was always pleasant to interact with. No matter the degree of deadlines I would throw at her, she was always very personable and fun to talk to and work with. I would highly recommend her as a key partner for any organization."
Aside from feeling our own sense of satisfaction and excitement for the ideation behind all work created for Uncorked Cellars, the client was equally impressed. "Nicole was great, solid person to work with. Not only was she highly skilled in graphic design work and marketing thought, but she was always pleasant to interact with. No matter the degree of deadlines I would throw at her, she was always very personable and fun to talk to and work with. I would highly recommend her as a key partner for any organization."
BACK TO UNCORKED CELLARS CASE STUDY
BACK TO NOLAN GARDNER RETROFIT CASE STUDY
Tour Posters
Tour Bus Vehicle Graphics CD Art
BACK TO A-CROSS CLEANERS CASE STUDY
Brochure
Website
Contact Us
1-877-40-PANGO
info_pangodesign.com
©2009 Pango Design, LLC. All rights reserved.
